Innovative Marketing Research Techniques
(eVideo)
Contributors
Published
[San Francisco, California, USA] : The Great Courses, 2015., Kanopy Streaming, 2016.
Physical Desc
1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
Status
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Format
eVideo
Language
English
Notes
General Note
In Process Record.
General Note
Title from title frames.
General Note
Film
Date/Time and Place of Event
Originally produced by The Great Courses in 2015.
Description
Research is undoubtedly essential for making responsible, effective marketing decisions. Professor Hamilton concludes his course with a lecture on the importance of marketing research methods whose data is often expressed in helpful qualitative terms: customer observations, focus groups, ethnographies, and projective techniques..
System Details
Mode of access: World Wide Web.
Subjects
LC Subjects
Citations
APA Citation, 7th Edition (style guide)
(2015). Innovative Marketing Research Techniques . The Great Courses.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2015. Innovative Marketing Research Techniques. The Great Courses.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Innovative Marketing Research Techniques The Great Courses, 2015.
MLA Citation, 9th Edition (style guide)Innovative Marketing Research Techniques The Great Courses, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
822424de-11b9-1c19-948a-71d01533066d-eng
Grouping Information
Grouped Work ID | 822424de-11b9-1c19-948a-71d01533066d-eng |
---|---|
Full title | innovative marketing research techniques |
Author | the great courses |
Grouping Category | movie |
Last Update | 2023-09-27 09:56:57AM |
Last Indexed | 2024-04-27 02:44:40AM |
Book Cover Information
Image Source | sideload |
---|---|
First Loaded | Oct 25, 2022 |
Last Used | Mar 23, 2024 |
Marc Record
First Detected | Aug 25, 2016 12:00:00 AM |
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Last File Modification Time | Sep 27, 2023 09:58:24 AM |
MARC Record
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