How to Segment a Market
(eVideo)
Contributors
Published
[San Francisco, California, USA] : The Great Courses, 2015., Kanopy Streaming, 2016.
Physical Desc
1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
Status
Description
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Format
eVideo
Language
English
Notes
General Note
In Process Record.
General Note
Title from title frames.
General Note
Film
Date/Time and Place of Event
Originally produced by The Great Courses in 2015.
Description
The first question in developing a strong marketing strategy is figuring out who your customer is. That’s where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis—whether you’re working with the best market data available or (as can be the case) imperfect data..
System Details
Mode of access: World Wide Web.
Subjects
LC Subjects
Citations
APA Citation, 7th Edition (style guide)
(2015). How to Segment a Market . The Great Courses.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2015. How to Segment a Market. The Great Courses.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)How to Segment a Market The Great Courses, 2015.
MLA Citation, 9th Edition (style guide)How to Segment a Market The Great Courses, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
89158da7-baf4-7d74-0ddc-c3547e32c823-eng
Grouping Information
Grouped Work ID | 89158da7-baf4-7d74-0ddc-c3547e32c823-eng |
---|---|
Full title | how to segment a market |
Author | the great courses |
Grouping Category | movie |
Last Update | 2023-09-27 09:56:57AM |
Last Indexed | 2024-04-27 02:46:03AM |
Book Cover Information
Image Source | sideload |
---|---|
First Loaded | Jan 3, 2023 |
Last Used | Nov 13, 2023 |
Marc Record
First Detected | Aug 25, 2016 12:00:00 AM |
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Last File Modification Time | Sep 27, 2023 09:58:24 AM |
MARC Record
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