Planning and Producing the Advertisement
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Physical Desc
1 online resource (streaming video file)
Status
Description
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More Details
Format
eVideo
Language
und
Notes
General Note
Title from title frames.
General Note
In Process Record.
Date/Time and Place of Event
Originally produced by D.E. Visuals in 2001.
Description
Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
(2015). Planning and Producing the Advertisement . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2015. Planning and Producing the Advertisement. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Planning and Producing the Advertisement Kanopy Streaming, 2015.
MLA Citation, 9th Edition (style guide)Planning and Producing the Advertisement Kanopy Streaming, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
069dedf7-9738-e525-beab-946ff8c010bb-und
Grouping Information
| Grouped Work ID | 069dedf7-9738-e525-beab-946ff8c010bb-und |
|---|---|
| Full title | planning and producing the advertisement |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2023-09-27 09:56:57AM |
| Last Indexed | 2024-04-27 02:15:46AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Mar 19, 2024 |
| Last Used | Mar 19, 2024 |
Marc Record
| First Detected | Sep 08, 2015 12:00:00 AM |
|---|---|
| Last File Modification Time | Sep 27, 2023 09:57:19 AM |
MARC Record
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| 245 | 0 | 0 | |a Planning and Producing the Advertisement |
| 264 | 1 | |a [San Francisco, California, USA] :|b Kanopy Streaming,|c 2015. | |
| 300 | |a 1 online resource (streaming video file) | ||
| 306 | |a Duration: 23 minutes | ||
| 336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
| 337 | |a computer|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 500 | |a Title from title frames. | ||
| 500 | |a In Process Record. | ||
| 518 | |a Originally produced by D.E. Visuals in 2001. | ||
| 520 | |a Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 653 | |a Marketing; Advertising and PR | ||
| 710 | 2 | |a Kanopy (Firm) | |
| 856 | 4 | 0 | |u https://arcadiaca.kanopy.com/node/90946|z A Kanopy streaming video |
| 856 | 4 | 2 | |z Cover Image|u https://www.kanopy.com/node/90946/external-image |