Managing Email Marketing Lists and Campaigns.
(eVideo)
Author
Contributors
Published
Carpenteria, CA linkedin.com, 2016.
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Format
eVideo
Language
English
Notes
General Note
8/12/201612:00:00AM
Participants/Performers
Presenter: Megan Adams
Description
Find, engage, and convert new customers directly from their inbox. Learn how to grow your email marketing lists and run focused, targeted campaigns.
Description
Effective email marketing campaigns require robust mailing lists. But how do you build your subscriber base? How do you keep your campaigns focused as your lists grow? Learn how to build and manage your email marketing lists and run more effective campaigns in this course from digital marketing expert Megan Adams. Megan walks through the basics of selecting an email marketing platform from choices like MailChimp, adding contacts to your list, and segmenting and maintaining that list so the right emails are sent to exactly the right audience. She then covers writing compelling emails and calls to action, reducing bounce rates, testing different versions of an email via A/B testing, and automating your efforts. These strategies will help you find, engage, and convert new customers directly from their inbox—while keeping your messaging on track.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Citations
APA Citation, 7th Edition (style guide)
Adams, M. (2016). Managing Email Marketing Lists and Campaigns . linkedin.com.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Adams, Megan. 2016. Managing Email Marketing Lists and Campaigns. linkedin.com.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Adams, Megan. Managing Email Marketing Lists and Campaigns linkedin.com, 2016.
MLA Citation, 9th Edition (style guide)Adams, Megan. Managing Email Marketing Lists and Campaigns linkedin.com, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
63618985-8b17-6768-e416-ff7c50037e09-eng
Grouping Information
| Grouped Work ID | 63618985-8b17-6768-e416-ff7c50037e09-eng |
|---|---|
| Full title | managing email marketing lists and campaigns |
| Author | adams megan |
| Grouping Category | movie |
| Last Update | 2024-03-29 16:39:36PM |
| Last Indexed | 2024-04-17 02:19:15AM |
Book Cover Information
| Image Source | default |
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| First Loaded | Jun 30, 2022 |
| Last Used | Jun 19, 2023 |
Marc Record
| First Detected | Nov 10, 2021 06:41:08 AM |
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| Last File Modification Time | Mar 29, 2024 04:39:48 PM |
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