Marketing: Customer Segmentation.
(eVideo)
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Format
eVideo
Language
English
Notes
General Note
8/20/202012:00:00AM
Participants/Performers
Presenter: Doug Ladd
Description
Learn how to segment your customers so you can create targeted marketing messages.
Description
Learn how to group your customers into market segments to better understand what they really want. In this course, instructor Doug Ladd explains the basics of customer segmentation and covers a variety of segmentation techniques. He describes segmentation based on geography, demographics, culture, behavior, psychographics, and the benefits your customers seek. He also shows where to look for this information, how to analyze it, and how to use segmentation data and analysis to develop model customer personas that can help in product development, service level planning, and more.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
Citations
APA Citation, 7th Edition (style guide)
Ladd, D. (2020). Marketing: Customer Segmentation . linkedin.com.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Ladd, Doug. 2020. Marketing: Customer Segmentation. linkedin.com.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Ladd, Doug. Marketing: Customer Segmentation linkedin.com, 2020.
MLA Citation, 9th Edition (style guide)Ladd, Doug. Marketing: Customer Segmentation linkedin.com, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
765580f2-3092-03cc-eb92-cdee65c6705d-eng
Grouping Information
| Grouped Work ID | 765580f2-3092-03cc-eb92-cdee65c6705d-eng |
|---|---|
| Full title | marketing customer segmentation |
| Author | ladd doug |
| Grouping Category | movie |
| Last Update | 2024-04-23 13:13:49PM |
| Last Indexed | 2024-04-23 13:17:14PM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Jan 22, 2024 |
| Last Used | Mar 3, 2024 |
Marc Record
| First Detected | Nov 10, 2021 06:43:39 AM |
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| Last File Modification Time | Apr 23, 2024 01:17:14 PM |
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