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A one-stop tool for collecting financial information on stocks, mutual funds, and securities as well as getting reliable portfolio analysis, learning about investment options, and getting the most up-to-date financial news commentary. To access from home, click here.
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Thanks to social media, today's teens are able to directly interact with their culture--artists, celebrities, movies, brands, and even one another--in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social...
3) Marketing to Gen Z: the rules for reaching this vast--and very different--generation of influencers
Author
Publisher
AMACOM
Pub. Date
[2018]
Language
English
Description
"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect...
Author
Publisher
Basic Books
Pub. Date
2004
Language
English
Description
"In this chilling and thought-provoking expose, Alissa Quart takes us on a tour of the unsettling new reality of marketing to teenagers, introducing us to the disturbingly savvy advertisers who have targeted younger and younger minds and wallets. Book jacket."--BOOK JACKET.
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