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Author
Publisher
Books on Tape
Pub. Date
2007
Language
English
Description
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick,...
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick,...
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