Catalog Search Results
Author
Publisher
W.W. Norton & Company
Pub. Date
[2016]
Language
English
Description
"The most powerful political tool of the modern presidency is control of the message and the image. The Greeks called it 'rhetoric, ' Gilded Age politicians called it 'publicity, ' and some today might call it 'lying, ' but spin is a built-in feature of American democracy. Presidents deploy it to engage, persuade, and mobilize the people-- in whom power ultimately resides. Presidential historian David Greenberg recounts the development of the White...
Author
Publisher
Times Books
Pub. Date
2007
Language
English
Description
A portrait of America's thirtieth president looks at the conservative policies that marked his leadership, including cutting taxes, balancing the federal budget, and promoting corporate productivity, as well as his innovative use of public relations.
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