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A one-stop tool for collecting financial information on stocks, mutual funds, and securities as well as getting reliable portfolio analysis, learning about investment options, and getting the most up-to-date financial news commentary. To access from home, click here.
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Learn how to market your library's services to your community. From learning about your target audiences to crafting a mission statement, this program shows you how to create an effective marketing plan. In addition, you'll learn how to create a message for your library to make short-term and long-range planning a success.
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Learn how to merchandize your library's collection and increase circulation and customer satisfaction. Detailed, step-by-step instructions give you the skills you need to create vibrant displays that grab customers' attention. This comes with a manual of tips and instructions. 3 Stars ~ Designed to help achieve a professional, consistent public face for any library these well-produced titles offer solid ideas and tips for libraries to mount successful...
Author
Publisher
Neal-Schuman, an imprint of the American Library Association
Pub. Date
2013.
Language
English
Description
Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating...
7) Marketing plans in action: a step-by-step guide for libraries, archives, and cultural organizations
Author
Publisher
ALA Editions
Pub. Date
2019.
Language
English
Description
In her job managing a public library's marketing needs, Goodman found books with tips on writing marketing plans, but nothing on how to set up her process, or what to consider in the project. Her goal in this book is to help the reader manage any aspect of marketing work in a library, archive, or other cultural organization. In the face of changing technology, she does not recommend software or websites, but explains the concepts and suggests of functionality...
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