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Author
Language
English
Description
Why do smart people make irrational decisions every day? The answers will surprise you. This book is a look at why we all make illogical decisions. Why can a 50-cent aspirin do what a penny aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this book, the author, a behavioral economist cuts to the heart of our...
Author
Publisher
TED Books/Simon & Schuster
Pub. Date
2016.
Language
English
Description
"Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation--how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust...
3) Sangsik pak ŭi kyŏngjehak: ije sangsik e kichʻohan kyŏngjehak ŭn pŏryŏra = Predictably irrational
Author
Publisher
Chʻŏngnim Chʻulpʻan
Pub. Date
2008
Language
Korean
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