Catalog Search Results
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. Birth of modern advertising: Coke begins life as a "brain tonic" for business people. But the secret of the new drink's success lie in its marketing. Revolutionary mass advertising...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. How it starts: the second World War prompts Coke's global expansion as every US soldier gets a bottle of Coke for five cents. Bottling plants are shifted overseas. Coca-Cola becomes a worldwide symbol of the American way of life. In the 1960s Coke is boycotted by the US civil rights...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Columbia is the trade union murder capital of the world. Since 2002, more than 470 workers’ leaders have been brutally killed, usually by paramilitaries hired by private companies intent on crushing the unions. Among these unscrupulous corporate brands is the poster boy for American business: Coca-Cola. These unpunished crimes spur U.S. activists David Kovalik, Terry Collingsworth and Ray Rogers into an ambitious crusade against the soft drink giant....
Publisher
MPI Home Video
Pub. Date
c2001
Language
English
Description
"Behind-the-scenes chronicle will inspire you with the story of a product that began as a dream to find the perfect formula for a soda-fountain drink. When it was coupled with innovative and pioneering marketing techniques, it sparked a social revolution that made Coca-Cola the world's favorite soft drink. The story of this American icon is told with the help of rare photographs and previously unseen footage"--Container.
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