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Publisher
AAM Press
Pub. Date
[2015]
Language
English
Description
"'Soft power' emerged as a concept in the late twentieth century to describe international relations based not on military or economic strength, but on influence. While the resources of 'hard power' are tangible--force and finance--soft power resources include ideas, knowledge, values, and culture, as well as the ability to persuade. This volume discusses soft power from the vantage point of museums and demonstrates how they are quietly changing the...
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