(0)
(0)
(0)
(0)
(0)Catalog Search Results
2) I see you
Author
Language
English
Description
"The author of the smash bestseller, I Let You Go, propels readers into a dark and claustrophobic thriller, in which a normal, everyday woman becomes trapped in the confines of her normal, everyday world... Every morning and evening, Zoe Walker takes the same route to the train station, waits at a certain place on the platform, finds her favorite spot in the car, never suspecting that someone is watching her... It all starts with a classified ad....
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines....
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the digital age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: Traditional techniques: Review of tried and true advertising techniques. New media, new techniques: Advertising is a mix of...
Author
Pub. Date
2016.
Language
English
Formats
Description
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...
Author
Publisher
Bloomsbury
Pub. Date
2018.
Language
English
Description
"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market...
Author
Publisher
Penguin Press
Pub. Date
[2018]
Language
English
Description
"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in coming,...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated {dollar}700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated...
Publisher
Kanopy Streaming
Pub. Date
2016.
Language
English
Description
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty,...
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
Like drawing back a curtain to let bright light stream in, Miss Representation uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media’s limited and often disparaging portrayals of women and girls, which make it difficult for...
Publisher
TV Choice
Pub. Date
2015.
Language
English
Description
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley. What went wrong? Stack 'em high... Founder Jack Cohen's aggressive growth policies in the mid 20th century set the pattern: his successors had grander plans: to make Tesco all...
Author
Series
Wedding dates volume 6
Language
English
Formats
Description
"Two people realize that it's no longer an act when they veer off-script in this sizzling romantic comedy by New York Times bestselling author Jasmine Guillory. Ben Stephens has never bothered with serious relationships. He has plenty of casual dates to keep him busy, family drama he's trying to ignore, and his advertising job to focus on. When Ben lands a huge ad campaign featuring movie star Anna Gardiner, however, it's hard to keep it purely professional....
18) The engagements
Author
Pub. Date
2013
Language
English
Description
From the bestselling author of Maine and Commencement comes a big, sprawling novel about marriage - about those who marry in a white heat of passion, those who marry for partnership and comfort, and those who live together, love each other, and have absolutely no intention of ruining it with a wedding. Weaving them all together, Sullivan gives us a sharply observed, witty, irresistible portrait of the thorny, joyful and complicated union that is marriage....
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health.
Interlibrary Loans
Didn't find what you need? Items not owned by Arcadia Public Library can be requested from other libraries to be delivered to your local library for pickup.
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request