Why Ads Work: The Power of Self-Deception
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Learning Seed, 1996., Kanopy Streaming, 2016.
Physical Desc
1 online resource (streaming video file) (23 minutes): digital, .flv file, sound
Status
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Format
eVideo
Language
English
Notes
General Note
In Process Record.
General Note
Title from title frames.
General Note
Film
Date/Time and Place of Event
Originally produced by Learning Seed in 1996.
Description
The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of room for self-deception. Ads use humor, drama, and entertainment because people being humored and entertained are not critical - they "suspend their disbelief." In short, they become the perfect consumer.. Why Ads Work will help your students reclaim their critical powers. Think of this video as a re-training of listening and reading skills. The technique is to focus on claims made by ads - the actual selling part that "claims" some benefits or value for the product.. Learn:. • How claims are devalued by small words or phrases such as up to, as much as, from, can, or fights. These phrases can completely change the meaning of a claim, yet most listeners fail to hear them. They see "works to fight wrinkles," but hear "prevents wrinkles.". • When "best" means "better" and "better" means "best". Why so many products can claim to be the best, the strongest, the most powerful, etc.. • The meaning of puffery and the difference between facts and opinions.. • The "magic" of Water is Wet claims. These are claims true for all brands but phrased in such a way as to make it sound unique and exciting..
System Details
Mode of access: World Wide Web.
Subjects
LC Subjects
Citations
APA Citation, 7th Edition (style guide)
(1996). Why Ads Work: The Power of Self-Deception . Learning Seed.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)1996. Why Ads Work: The Power of Self-Deception. Learning Seed.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Why Ads Work: The Power of Self-Deception Learning Seed, 1996.
MLA Citation, 9th Edition (style guide)Why Ads Work: The Power of Self-Deception Learning Seed, 1996.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
3840d730-c90f-c393-9301-2fd7029407bd-eng
Grouping Information
Grouped Work ID | 3840d730-c90f-c393-9301-2fd7029407bd-eng |
---|---|
Full title | why ads work the power of self deception |
Author | learning seed |
Grouping Category | movie |
Last Update | 2023-09-27 09:56:57AM |
Last Indexed | 2024-03-29 02:09:54AM |
Book Cover Information
Image Source | sideload |
---|---|
First Loaded | Nov 29, 2023 |
Last Used | Jan 24, 2024 |
Marc Record
First Detected | Aug 25, 2016 12:00:00 AM |
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Last File Modification Time | Sep 27, 2023 09:58:42 AM |
MARC Record
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500 | |a Title from title frames. | ||
500 | |a Film | ||
518 | |a Originally produced by Learning Seed in 1996. | ||
520 | |a The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of room for self-deception. Ads use humor, drama, and entertainment because people being humored and entertained are not critical - they "suspend their disbelief." In short, they become the perfect consumer.. Why Ads Work will help your students reclaim their critical powers. Think of this video as a re-training of listening and reading skills. The technique is to focus on claims made by ads - the actual selling part that "claims" some benefits or value for the product.. Learn:. • How claims are devalued by small words or phrases such as up to, as much as, from, can, or fights. These phrases can completely change the meaning of a claim, yet most listeners fail to hear them. They see "works to fight wrinkles," but hear "prevents wrinkles.". • When "best" means "better" and "better" means "best". Why so many products can claim to be the best, the strongest, the most powerful, etc.. • The meaning of puffery and the difference between facts and opinions.. • The "magic" of Water is Wet claims. These are claims true for all brands but phrased in such a way as to make it sound unique and exciting.. | ||
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