Buying into Brand Marketing: Shaping Your Perceptions
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2016.
Physical Desc
1 online resource (1 video file, approximately 28 minutes) : digital, .flv file, sound
Status
Description
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More Details
Format
eVideo
Language
English
Notes
General Note
In Process Record.
General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by Learning Seed in 2012.
Description
Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
(2016). Buying into Brand Marketing: Shaping Your Perceptions . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2016. Buying Into Brand Marketing: Shaping Your Perceptions. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Buying Into Brand Marketing: Shaping Your Perceptions Kanopy Streaming, 2016.
MLA Citation, 9th Edition (style guide)Buying Into Brand Marketing: Shaping Your Perceptions Kanopy Streaming, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
1a790010-5cc0-e382-52b8-d0b22025ed0e-eng
Grouping Information
| Grouped Work ID | 1a790010-5cc0-e382-52b8-d0b22025ed0e-eng |
|---|---|
| Full title | buying into brand marketing shaping your perceptions |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2023-09-27 09:56:57AM |
| Last Indexed | 2024-04-20 02:16:41AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Jan 18, 2024 |
| Last Used | Jan 18, 2024 |
Marc Record
| First Detected | Mar 24, 2016 12:00:00 AM |
|---|---|
| Last File Modification Time | Sep 27, 2023 09:58:07 AM |
MARC Record
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| 006 | m o c | ||
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| 040 | |a VDU|b eng|c VDU | ||
| 245 | 0 | 0 | |a Buying into Brand Marketing: Shaping Your Perceptions |
| 264 | 1 | |a [San Francisco, California, USA] :|b Kanopy Streaming,|c 2016. | |
| 300 | |a 1 online resource (1 video file, approximately 28 minutes) :|b digital, .flv file, sound | ||
| 306 | |a Playing time: 27 min. | ||
| 336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 500 | |a In Process Record. | ||
| 500 | |a Title from title frames. | ||
| 518 | |a Originally produced by Learning Seed in 2012. | ||
| 520 | |a Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 653 | |a Advertising | ||
| 653 | |a Marketing | ||
| 710 | 2 | |a Kanopy (Firm) | |
| 856 | 4 | 0 | |u https://arcadiaca.kanopy.com/node/97860|z A Kanopy streaming video |
| 856 | 4 | 2 | |z Cover Image|u https://www.kanopy.com/node/97860/external-image |