Playing to Win: How Strategy Really Works by A.G. Lafley & Roger L. Martin
(eVideo)
Contributors
L Martin, Roger, filmmaker
Gurley, Gordon, filmmaker
Lafley, A.G., filmmaker
Kantola Productions (Firm), Distributor
Kanopy (Firm), Distributor
Gurley, Gordon, filmmaker
Lafley, A.G., filmmaker
Kantola Productions (Firm), Distributor
Kanopy (Firm), Distributor
Published
[San Francisco, California, USA] : Kantola Productions, 2013., Kanopy Streaming, 2018.
Physical Desc
1 online resource (streaming video file) (47 minutes): digital, .flv file, sound
Status
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Format
eVideo
Language
und
Notes
General Note
Title from title frames.
General Note
In Process Record.
Date/Time and Place of Event
Originally produced by Kantola Productions in 2013.
Description
Program Highlights Game-changing choices that trounce the competition. Why your goal must be winning, not just playing well. Choosing the right metrics to support your strategy. Most companies aren't winning today"”not because of the economy, rapid change, or rising complexity. It's because they confuse strategy with vision and don't make the critical decisions it takes to win. Using the example of PandG's dramatic turnaround of its Olay skincare line, A.G. Lafley and adviser Roger Martin prescribe a disciplined approach to five strategic choices. First, define your winning aspiration"”that is, choose "what" you want to be the best at (in PandG's case, to be a leading skincare brand). Then, determine "where" you'll play (PandG's mass-market channel to a younger buyer). This opens up your possibilities for being distinctive and helps you choose "how" to win (PandG's unique products). Then tap or develop the capabilities to deliver what your competitors cannot. Lastly, identify the management systems you'll need to maintain your winning position. During A.G. Lafley's tenure as Chairman and CEO, PandG's market value grew by over 100 billion, making it one of the most valuable companies in the world. Roger Martin is recognized as a leading thinker in the business community and advises the CEOs of several major global corporations. The two are the authors of Playing to Win: How Strategy Really Works.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
L Martin, R., Gurley, G., & Lafley, A. (2013). Playing to Win: How Strategy Really Works by A.G. Lafley & Roger L. Martin . Kantola Productions.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)L Martin, Roger, Gordon, Gurley and A.G., Lafley. 2013. Playing to Win: How Strategy Really Works By A.G. Lafley & Roger L. Martin. Kantola Productions.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)L Martin, Roger, Gordon, Gurley and A.G., Lafley. Playing to Win: How Strategy Really Works By A.G. Lafley & Roger L. Martin Kantola Productions, 2013.
MLA Citation, 9th Edition (style guide)L Martin, Roger,, Gordon Gurley, and A.G. Lafley. Playing to Win: How Strategy Really Works By A.G. Lafley & Roger L. Martin Kantola Productions, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
7fe26d8c-43d9-fa48-1e82-c1e85d9bbf73-und
Grouping Information
Grouped Work ID | 7fe26d8c-43d9-fa48-1e82-c1e85d9bbf73-und |
---|---|
Full title | playing to win how strategy really works by a g lafley and roger l martin |
Author | kantola productions |
Grouping Category | movie |
Last Update | 2023-09-27 09:56:57AM |
Last Indexed | 2024-04-20 02:35:13AM |
Book Cover Information
Image Source | sideload |
---|---|
First Loaded | Apr 25, 2023 |
Last Used | Apr 7, 2024 |
Marc Record
First Detected | Mar 30, 2018 12:00:00 AM |
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Last File Modification Time | Sep 27, 2023 09:59:07 AM |
MARC Record
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520 | |a Program Highlights Game-changing choices that trounce the competition. Why your goal must be winning, not just playing well. Choosing the right metrics to support your strategy. Most companies aren't winning today"”not because of the economy, rapid change, or rising complexity. It's because they confuse strategy with vision and don't make the critical decisions it takes to win. Using the example of PandG's dramatic turnaround of its Olay skincare line, A.G. Lafley and adviser Roger Martin prescribe a disciplined approach to five strategic choices. First, define your winning aspiration"”that is, choose "what" you want to be the best at (in PandG's case, to be a leading skincare brand). Then, determine "where" you'll play (PandG's mass-market channel to a younger buyer). This opens up your possibilities for being distinctive and helps you choose "how" to win (PandG's unique products). Then tap or develop the capabilities to deliver what your competitors cannot. Lastly, identify the management systems you'll need to maintain your winning position. During A.G. Lafley's tenure as Chairman and CEO, PandG's market value grew by over 100 billion, making it one of the most valuable companies in the world. Roger Martin is recognized as a leading thinker in the business community and advises the CEOs of several major global corporations. The two are the authors of Playing to Win: How Strategy Really Works. | ||
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