Gen Y Decoded : Insights and Tactics for Leaders.
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2016.
Physical Desc
1 online resource (1 video file, approximately 53 min.) : digital, .flv file, sound
Status
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Format
eVideo
Language
English
Notes
General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by Kantola Productions in 2011.
Description
Today’s young workers are a new breed, thanks to two unique forces in their upbringing. Raised during the self-esteem movement, they are often self-confident and used to attention. And the first generation to grow up with technology, they work fast and expect fast results. In the workforce, they can seem demanding, even disrespectful of authority, especially the occasional “roaring tiger” with an inflated sense of entitlement. Leaders that adjust their communication styles and expectations will succeed in connecting with and motivating this group. In this Stanford video, Dr. Yarrow shares tips for effectively managing Gen Y, including providing context, relevance, and purpose for their work. Give frequent, personal feedback and recognize their unique skills. To counter boredom, stay innovative in practices and technology, provide opportunities for learning, travel, or career development. Perhaps most important, protect your best employees from the roaring tigers. Kit Yarrow is a professor of psychology and marketing at Golden Gate University and the author of Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail. She earned her BA in Journalism from Georgia State University and MA and PhD in Psychology from The Wright Institute.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
Yarrow, K. (2016). Gen Y Decoded: Insights and Tactics for Leaders . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Yarrow, Kit, 1958-. 2016. Gen Y Decoded: Insights and Tactics for Leaders. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Yarrow, Kit, 1958-. Gen Y Decoded: Insights and Tactics for Leaders Kanopy Streaming, 2016.
MLA Citation, 9th Edition (style guide)Yarrow, Kit. Gen Y Decoded: Insights and Tactics for Leaders Kanopy Streaming, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
5477bd9d-76d0-b95c-664c-f658c3a829f9-eng
Grouping Information
| Grouped Work ID | 5477bd9d-76d0-b95c-664c-f658c3a829f9-eng |
|---|---|
| Full title | gen y decoded insights and tactics for leaders |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2022-07-12 21:18:21PM |
| Last Indexed | 2024-04-20 02:27:34AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | May 20, 2022 |
| Last Used | Apr 8, 2024 |
Marc Record
| First Detected | Aug 02, 2013 12:00:00 AM |
|---|---|
| Last File Modification Time | Jul 26, 2021 06:42:57 AM |
MARC Record
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| 500 | |a Title from title frames. | ||
| 518 | |a Originally produced by Kantola Productions in 2011. | ||
| 520 | |a Today’s young workers are a new breed, thanks to two unique forces in their upbringing. Raised during the self-esteem movement, they are often self-confident and used to attention. And the first generation to grow up with technology, they work fast and expect fast results. In the workforce, they can seem demanding, even disrespectful of authority, especially the occasional “roaring tiger” with an inflated sense of entitlement. Leaders that adjust their communication styles and expectations will succeed in connecting with and motivating this group. In this Stanford video, Dr. Yarrow shares tips for effectively managing Gen Y, including providing context, relevance, and purpose for their work. Give frequent, personal feedback and recognize their unique skills. To counter boredom, stay innovative in practices and technology, provide opportunities for learning, travel, or career development. Perhaps most important, protect your best employees from the roaring tigers. Kit Yarrow is a professor of psychology and marketing at Golden Gate University and the author of Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail. She earned her BA in Journalism from Georgia State University and MA and PhD in Psychology from The Wright Institute. | ||
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