Advertising Creative Appeals
(eVideo)

Book Cover
Average Rating
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Physical Desc
1 online resource (streaming video file)
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Format
eVideo
Language
und

Notes

General Note
Title from title frames.
General Note
In Process Record.
Date/Time and Place of Event
Originally produced by D.E. Visuals in 2012.
Description
Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising.  Using both print ads and  TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented by 15 advertising research studies cited in the program.  A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced and interesting for students.
System Details
Mode of access: World Wide Web.

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Citations

APA Citation, 7th Edition (style guide)

(2015). Advertising Creative Appeals . Kanopy Streaming.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

2015. Advertising Creative Appeals. Kanopy Streaming.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Advertising Creative Appeals Kanopy Streaming, 2015.

MLA Citation, 9th Edition (style guide)

Advertising Creative Appeals Kanopy Streaming, 2015.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
6513a98e-d044-0bb9-f017-615baa0d2373-und
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Grouping Information

Grouped Work ID6513a98e-d044-0bb9-f017-615baa0d2373-und
Full titleadvertising creative appeals
Authorkanopy
Grouping Categorymovie
Last Update2023-09-27 09:56:57AM
Last Indexed2024-03-27 02:15:33AM

Book Cover Information

Image Sourcesideload
First LoadedJan 18, 2024
Last UsedJan 18, 2024

Marc Record

First DetectedSep 08, 2015 12:00:00 AM
Last File Modification TimeSep 27, 2023 09:57:19 AM

MARC Record

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520 |a Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising.  Using both print ads and  TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and Shock. The success of each appeal is well documented by 15 advertising research studies cited in the program.  A clinical psychologist briefly comments on the natural human response to each appeal. Fast paced and interesting for students.
538 |a Mode of access: World Wide Web.
653 |a Business Skills
653 |a Marketing; Advertising and PR
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